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“Alarms aren’t just for life safety anymore and people aren’t looking for just security. A customer will ask, ‘do you do thermostats?’ because they want to control the thermostat with the alarm system. We are walking into a sale with a life leisure system where before we walked in just as the alarm guy. My title at the grocery store isn’t the ‘alarm guy’ anymore. It’s ‘that’s the guy who did my smart house. ’”That isn’t to say dealers don’t view them as competition, however. For the second consecutive year SDM’s Industry Forecast Study cited DIY security providers as their greatest competition in the
coming year, with 33 percent of respondents choosing DIY
companies as their No. 1 competitive threat. National/global security companies followed, at 28 percent of respondents. However, wireless phone providers/broadband providers fell to 7 percent as a perceived threat, down from 11 percent last year. In all cases, it seems dealers and manufacturers alike view competition as untapped opportunity, a philosophy that also factors into the healthy optimism this year.
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